Welsh news outlets have spent a successful morning finding a link between Moz the Monster from the new John Lewis Christmas advert and Wales.

Due to Moz now being famous for a couple of months and trending on Twitter, the Monster who sleeps under beds has attracted global attention and newspaper editors have stated that “it’s only right we get our share of clicks.”

Editor Pete Bowen said: “We thought the advert was going to be about a fox who’s bloodline we traced to Geiriol Road in Townhill, so when we saw Moz the Monster we knew we’d have a challenging Friday morning.

“It turns out Moz has a Nan from Alltwen which is almost 10% true, so we’re running with it.

“In our picture archives we found an image of a woman from the 60s with a similar nose, Moz’s fur is of a similar type of fur found on women in Neath Port Talbot too.”

He continued: “When the Monster farts early on in the advert, it sounds like when a drunk Welsh man says ‘hwyl’ too.”

Alltwen resident Theresa Connell said: “Now you mention it, he does look familiar. I’m pretty sure he came to our primary school for a while.

“He’s done alright for himself hasn’t he? Can you give him my number?”

Bowen added: “Moz joins a long line of Welsh characters, like Aleksandr the Meetkat who had an Aunt from the Hafod and Bungle from Rainbow who once visited Gendros.

“From all of us in Wales Moz, da iawn. We can’t wait to see you representing the country on Dancing on Ice next year.”

photo credit: ell brown <a href=”http://www.flickr.com/photos/39415781@N06/23188434135″>Birmingham New Street Station – Purple lit John Lewis</a> via <a href=”http://photopin.com”>photopin</a&gt; <a href=”https://creativecommons.org/licenses/by-sa/2.0/”>(license)</a&gt;