A groundbreaking TV channel dedicated to Swansea has achieved the accolade of being the first in the UK to have more viewers during ad breaks than it’s main programming.

That’s Swansea Bay TV, available on Freeview in between Channel 4 and BBC4, runs rolling news stories about Swansea read by presenters who don’t even know what a Bonymaen is.

Broadcasters Audience Research Board (BARB) spokesperson Pete Bowen said: “The figures are astonishing, it’s the first channel we’ve ever encountered where viewers tune in to watch a Cillit Bang advert, then tune out when a programme comes on.

“There’s a bit of a spike whenever Kev Johns comes on because he’s easier on the eye than Tom Hardy, but otherwise the data tells us that viewers would rather learn that DFS has a sale on the watch repeats of ‘Headline News’.”

TV fan Theresa Connell said: “I like TV and I’m from Swansea, but whenever I turn that channel on I hate TV and pretend I’m from Bridgend.

“It could be a wonderful way for people from Swansea to show how creative they are or screen documentaries about the slip bridge, but we don’t get to see any of that.

“Kev Johns has been around for around 100 years, but who’s to say he won’t be around in another 100 years? We need some local succession planning.

“No ones suggesting there isn’t a place for local news, just not for 20 hours a day.”

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