Written by Abi

The M4 was brought to a standstill yesterday as holidaymakers and locals headed to Mumbles to enjoy a Joe’s ice cream. Traffic tailed back along Mumbles Road and Fabian Way, with reports jams going as far back as Pyle.

Frustrated sun seekers from across the South Wales area complained about the length of the queue, while commuters protested at the additional three hours added on to their journey home.

Father of two from Bridgend Pete Bowen said: “Me and the wife thought we’d pop down with the kids after work, but then we hit traffic around Margam.

“In the end it took us until midnight to get here and by then, the sun had gone down and they’d sold out of mint choc chip.”

Commuter Rob Gray said: “I bloody hate good weather. Every bastard in South Wales wants a Joe’s and it takes me five hours to get home to Uplands from Port Talbot.”

Production manager Theresa Connell informed us: “We knew it was going to be a busy shift because of the sunshine, so I’d arranged for an extra member of staff to come in to cover the part of the production line where we put lids on bottles.

“Unfortunately, she got stuck in the traffic and didn’t get here until 10pm. Now none of the bottles have tops and none of the tops have bottles.”

But it wasn’t all bad news as Cheryl from Kenfig Hill told us “We gave up and stopped at Briton Ferry McDonalds for a McFlurry. The ice cream was terrible but at least we only had to look at the M4 bypass and not Port Talbot.”

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